Join the 1959 Oldsmobile Parade! ( video)

Welcome to the exciting world of the 1959 Oldsmobile parade! In this article, we will take you back in time to experience the grandeur of the parade and discover the fascinating features of the iconic ’59 Oldsmobiles. Join us as we delve into the history and charm of these classic cars that took the streets by storm. Let’s begin our journey down memory lane!

The Setting: Embarcadero Freeway

One of the most captivating aspects of the 1959 Oldsmobile parade was the remarkable setting. The parade was staged on the Embarcadero Freeway in San Francisco, a now non-existent structure that had a controversial past. The double-deck, elevated freeway, which offered breathtaking views of the Golden Gate Bridge and the Ferry Building, faced significant opposition from residents due to its disruptive impact on the city’s neighborhoods and skyline. Ultimately, the freeway met its fate, being demolished instead of rebuilt after the 1989 Loma Prieta earthquake.

The Parade of ’59 Oldsmobiles

Picture this: dozens and dozens of ’59 Oldsmobiles lining up in a magnificent procession, creating an awe-inspiring sight. While it’s challenging to determine the exact number of cars used in the parade, we estimate that we saw more than three dozen. This wasn’t the first time Oldsmobile made a splash with a large gathering of their cars. In June 1958, they provided an impressive fleet of 113 vehicles for the dedication of the Mackinac Bridge, a monumental structure connecting Michigan’s Lower and Upper Peninsulas. Oldsmobile had a knack for event marketing, and their involvement extended to being the official pace car for the 1960 Indianapolis 500.

Event Marketing by Oldsmobile

Oldsmobile understood the power of creating memorable experiences through event marketing. They recognized that showcasing their cars in grand parades and high-profile events generated excitement and captured the public’s attention. The ’59 Oldsmobile parade was a prime example of their commitment to making a lasting impression. By participating in notable events, Oldsmobile solidified its position as a brand synonymous with elegance, style, and performance.

Exterior Styling of the ’59 Oldsmobiles

In the realm of automotive design, the 1959 Oldsmobiles stood out for their bold and extravagant exterior styling. Like their counterparts from other General Motors divisions, Oldsmobile embraced the trend of distinctive and flamboyant designs during the late ’50s. The ’59 models boasted elaborate fin-pods over the rear quarter panels, an overall width of 80.8 inches, and a 10-inch longer body shell compared to the previous year’s models. Oldsmobile referred to this design philosophy as the “Linear Look,” an approach that accentuated sleekness and modernity.

Trim Levels of the ’59 Oldsmobiles

The 1959 Oldsmobile lineup encompassed three distinct trim levels, each offering its unique appeal to buyers. Let’s explore these trim levels and their distinguishing features:

Dynamic 88 The Dynamic 88 served as the volume-leader model in the ’59 Oldsmobile range. It combined affordability with Oldsmobile’s signature performance and style. With its powerful engine options and tasteful design elements, the Dynamic 88 attracted a wide range of customers seeking a perfect balance of elegance and practicality.

Super 88 Stepping up the ladder, the Super 88 added an extra touch of luxury and sophistication. It offered enhanced features and refined styling cues, making it an appealing choice for buyers who desired a higher level of comfort and prestige. The Super 88 exuded an aura of exclusivity without compromising on the performance that Oldsmobile was known for.

Ninety-Eight At the pinnacle of the ’59 Oldsmobile lineup resided the Ninety-Eight, the flagship model that epitomized opulence and grandeur. The Ninety-Eight was a true embodiment of luxury and sophistication, catering to discerning buyers who demanded the utmost in comfort, style, and cutting-edge technology. It represented the pinnacle of automotive excellence that only Oldsmobile could deliver.


As we conclude our journey through the 1959 Oldsmobile parade, we hope you’ve gained a newfound appreciation for the allure and magnificence of these classic cars. The parade, staged on the now-vanished Embarcadero Freeway, showcased the ’59 Oldsmobiles in all their glory, capturing the hearts of car enthusiasts and onlookers alike. With their striking exterior designs, event marketing prowess, and range of trim levels, the ’59 Oldsmobiles left an indelible mark on automotive history. So join the parade in spirit and relish the timeless beauty of the ’59 Oldsmobiles that continue to captivate enthusiasts to this day.